It's time to think more about the personality of the person you're sending to, and less about every email being a personal self expression. Here are Benji's top-tips to do just that.
OK, that headline might be a bit harsh, but it got your attention…and it has a point. In the world of B2B sales, it’s time to think more about the personality of the person you’re sending to, and less about generic messages that ‘reflect your tone of voice’. If your recipient likes short and to the point, give them short and to the point. If humour is what connects you, then let the puns fly! Here are five keys to unlocking messages that resonate with your recipient, rather than your boss.
Know Your Audience Inside Out
When it comes to B2B communication, one size definitely does not fit all. Take the time to research and understand your potential buyer. What are their pain points? What solutions are they seeking? What challenges do they face in their industry? According to a recent study by Salesforce, 62% of B2B buyers expect vendors to personalise their offers based on their needs. So, don't just rely on guesswork; use data-driven insights to tailor your messages. Whether they're a tech-savvy CEO or a meticulous CFO, understanding their preferences and priorities will allow you to craft messages that truly resonate.
Adapt Your Tone and Style
Gone are the days of rigid, corporate speak. In today's B2B landscape, authenticity reigns supreme. If your recipient prefers a formal tone, by all means, maintain professionalism. But if they respond better to a more casual, conversational style, don't be afraid to loosen the tie a bit. Inject personality into your messages – whether it's through humour, empathy, or enthusiasm. Remember, behind every business decision is a person, and connecting on a personal level can make all the difference. One study showed that 80% of customers were more likely to respond to a plain-language version of a call to action, and given that the average reading age is grade 9, accessibility of information trumps technicality.
Short and Sweet Wins the Race
In a world inundated with emails, brevity is key. Your potential B2B buyers are busy professionals with limited time to spare. Respect their time by keeping your messages concise and to the point, delivering value up front. By presenting your message in a clear and succinct manner, you not only capture their attention but also demonstrate respect for their busy schedules.
Personalise, Personalise, Personalise
Generic messages have no place in B2B communication. 73% of B2B customers expect companies to understand their unique needs and expectations according to Salesforce, so take advantage of available data to personalise your outreach. Address your recipient by name, reference their company or recent achievements, and tailor your content to their specific needs and interests. Show them that you've done your homework and that your message is crafted specifically for them.
Listen and Adapt
Effective communication is a two-way street. Don't just bombard your potential buyers with messages – listen to their feedback and adapt accordingly. Pay attention to how they respond to different tones, styles, and content. Use analytics to track engagement and adjust your approach accordingly. There’s a reason why 90% of B2B leaders believe improving CX gives them a competitive advantage!
When it comes to B2B communication, authenticity and personalisation are key. By understanding your audience, adapting your tone and style, keeping your messages concise, personalising your outreach, and actively listening to feedback, you can unlock messages that truly resonate with your recipients.
Touching base with prospects, checking for their personal situations and adapting in turn is a laborious process, and in the fast-paced world of B2B sales, time is of the essence. That's where Super Benji comes into play. As a cutting-edge AI tool designed specifically for B2B sales professionals, Super Benji revolutionises the way you engage with prospects and streamline your outreach efforts.
Leveraging sophisticated algorithms and machine learning capabilities, Super Benji analyses vast amounts of data to anticipate the best time to engage a prospect based on their activity patterns and historical interactions. Super Benji caters not only to your distinctive message tone of voice but also to the unique preferences and behaviours of your prospects. By identifying opportunities with precision, Super Benji empowers you to reach out to prospects at the most opportune moments, significantly increasing your chances of success.
Moreover, Super Benji goes beyond mere automation by actively learning from your feedback and refining his approach over time. By incorporating your input and insights, Super Benji continually evolves to better align with your goals and objectives, ensuring that every communication he drafts is not only relevant but also highly effective.
If you're tired of manually scouring through LinkedIn and sending generic outreach messages in the hopes of capturing a prospect's interest, Super Benji offers a game-changing solution. With his unparalleled ability to sniff out leads and proposition them at precisely the right moment, Super Benji frees up your time to focus on building meaningful relationships and closing deals. Say goodbye to the tedious tasks of prospecting and let Super Benji handle the work, all while maintaining your unique voice and style.
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